Launch Support

All the answers before you launch.

Your price, release window, wishlists and first-year forecast, answered before release day. Every answer draws on data from 10,000+ titles, and an IndieBI consultant stays on hand through release.

Basic and Advanced packages, on any plan. Also for established studios that aren't clients yet.

Some of the 2026 releases we've worked on

  • Slay the Spire 2
  • CONTROL Resonant
  • High On Life 2
  • Mixtape
  • RuneScape: Dragonwilds
  • Star Wars: Galactic Racer
  • Train Sim World 7
  • Valor Mortis

The problem

You only launch once. Make every call count.

You've spent years making the game. Now the calls that decide how it sells all land in the same few weeks. Most of them are hard to undo once the game is out.

The calls that land in the same few weeks

  • Your base price
  • A price for every region
  • The launch discount
  • The store page
  • Keys for your etailers
  • A release date that fits Steam's sales calendar

And they land when your team has the least time to spare

  • Builds, certification and press are full-time jobs already.
  • A partner is asking for the sales forecast again.
  • That's how a launch price ends up decided late at night, from a few games someone happened to remember.

What we do

We take that part off your plate.

Your price, your release window and your forecast start from what games like yours actually did, and your IndieBI consultant has been through launch weeks before. Then we do the work: regional prices go live once you approve, and your keys and retail listings get set up with your etailers. You make the calls, with the numbers in front of you.

  1. Months before release

    Launch at a price you can defend.

    You approve

    A recommended launch price with the reasoning behind it, regional prices ready for launch day, and a plan for your editions, bundles and launch discount.

  2. The run-up

    Know what you'll sell before you ship.

    Your wishlists against comparable launches, a first-year sales forecast as a range, and your release window checked against Steam's sales calendar.

  3. Release day

    Go live with everything in place.

    Your Steam store page reviewed or set up for you, keys and retail listings in place, and an IndieBI consultant on hand through launch week.

  4. Week 1 and month 1

    See how the launch went, and where it's heading.

    Week-1 and month-1 reports with sales by day, store and country, refunds and wishlist conversion, and a forecast of where sales go next.

What's included

Whenever you're getting ready to launch, we're there.

Pick the level your release needs. Basic Launch Support settles the pricing questions that matter most, your launch price and regional prices, then reports on how the launch went. Advanced Launch Support lets you answer a wider range of questions.

  • Launch Support

    Basic

    The pricing questions that matter most, and a report on how the launch went.

    • What should it cost?Launch price recommendation
    • What should it cost in each country?Regional prices for launch
    • How did the launch go?Launch reports at week 1 and month 1
    • An IndieBI consultant on hand throughoutThrough your launch window
  • Launch Support

    Advanced

    A wider range of questions, for releases that need more.

    • Everything in Basic
    • Up to 8 more items of your choiceFrom the launch list below, or your own question
    • Picked with your IndieBI consultantTo fit your game and your timeline
    • Best started a few months before releaseThe earlier we start, the more we can answer
Let's talk

Each package is quoted for your release in one call.

Launch Support

Pick what your launch needs.

Every question we answer, from months before release to month one.

Before release

Release day

After release

  • What should it cost?Launch price recommendation (Basic Launch Support)
  • What should it cost in each country?Regional prices for launch (Basic Launch Support)
  • Are our wishlists on track?Wishlist analysis
  • When should we launch?Release date analysis
  • Which languages are worth it?Localization analysis
  • Which editions and bundles do we launch with?Bundle and SKU planning
  • How do we price early access, and the move to 1.0?Early access pricing plan
  • What will we sell in year one?Pre-launch sales forecast
  • Who handles keys and retail?Retail setup and coordination
  • Do we discount at launch, and how deep?Launch discount plan
  • How is the run-up going, month by month?Pre-release monthly reports
  • What should we fix on our store page?Steam store page review
  • Who sets up our Steam store?Steam store preparation
  • How did the launch go?Launch reports at week 1 and month 1 (Basic Launch Support)
  • Are our refunds normal?Refund analysis
  • What are players saying about our game?Review sentiment analysis
  • Should we port our game to other platforms?Porting opportunity analysis
  • Where are sales heading?Post-launch sales forecast
  • What else does our launch need?Your own question, scoped with you before we start

Proof

Studios that launched with us

IndieBI has been incredibly useful in preparing for DLC launches for Escape Simulator. They have assisted us with adjusting regional pricing, store improvements, and shaping our overall approach to discounting and maximizing visibility.

Boris BarbirCo-Founder, Pine Studio
10K+titles tracked, the data behind every launch answer
$20B+in real revenue tracked, the market your launch is measured against

Where it's included

On any plan, or on its own

Launch Support is sold per release. Add it to your managed-services plan, or start with it if you're an established studio that isn't working with us yet.

  • Managed service

    IndieBI Core

    Add Basic or Advanced to any release.

    Your launch gets an IndieBI consultant through the launch window, next to the team that already runs your discounts and prices.

    See Core
  • Managed service

    IndieBI Pro

    Covered by your analyses.

    Pro includes as many analyses as you need, so your launch questions go to the same IndieBI consultant and research team you already work with.

    See Pro
  • Not a client yet

    Launch with us first

    Established studios with a release coming can buy Basic or Advanced on its own. It's a good way to see how we work before you choose a plan.

    Let's talk

Tell us about your release

Bring us in a few months before release, and we'll show you which questions to settle first.