As a general rule, you can consider uploading information to IndieBI similar to storing sales reports on Google Drive or any other cloud service.
By default, we’re assuming you are okay with allowing careful use of anonymized slices of your data in big, industry-wide case studies and research. This allows IndieBI to come up with valuable metrics and to benchmark your games for you against industry averages, e.g. “are you getting above average wishlists for this new game you’ve announced”, “has your revenue uplift this Summer Sale been subpar and you need to consider deeper discounts” etc. It runs contrary to IndieBIs spirit of pooling all of available industry knowledge, but if you make a decision to opt-out then it’s just a flip of the switch in your profile and our analysts will no longer have access to any of your data.