pixels right IndieBI
Hello, brave
game developer! publisher! sales analyst! business developer! investor! marketing specialist! studio head! fund manager!
Benchmark every platform, track every game sold,
build a better studio.
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Total sales tracking

for video games

Automatically collect, merge, and make sense of sales

from Steam, Xbox, PlayStation, Switch, and all other major platforms.

All of your sales in one place

Each and every sales report is a bit different depending on the source. We made sure IndieBI understands them all and can comfortably crunch them for you.

Your sales all go into a single dataset for you to explore and to ask clever questions. Finally find out if you should be focusing on growing sales or limiting refunds, if your big Steam Free Weekend gave a boost to your sales on Switch, are your Summer Sales on Xbox better than on Playstation, or just click around and browse.

Up to date with automatic robo-scrapers

We appreciate it takes an ungodly amount of patience to keep your sales data fresh. Having to scour through dozens of different developer dashboards to find reports for the most recent week of sales is now a thing of the past.

IndieBI’s scraping tools do all of the scouring and downloading for you and help track your sales in near-realtime. No need to suck the soul out of an intern either.

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Visualizations and insights

to drive better decisions

Ready-made dashboards to get instantly smarter

IndieBI comes with an ever growing set of PowerBI dashboards to get you started exploring your data immediately.

Identify underperforming markets, find the impact of localizations, pinpoint your optimal discount strategy, or just look at all of your sales on one single chart in awe.

Live database to flex your data science

You also get a direct connection to run your own analytics and number crunching. Run a decade of your sales through a machine learning framework and replace yourself with a heartless computer to optimize profits. Feed your sales into an arduino, make it go ding and throw an office party every time you gross another million bucks. Your data is yours to control.

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Marketing metrics

and visibility tracking

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Eyeball counting for effective marketing

It’s hard to sell a video game that nobody ever gets to see. Boosting visibility through any means necessary is often the shortest way to keeping your studio in good shape. IndieBI lets you clearly see how much awareness and conversions you are actually generating by feeding buckets of money to Facebook Ads, running a deeper discount on PlayStation, or just tweaking your tags and screenshots on Steam. At the end of the day, marketing is just an eyeball measuring contest.

Event tracking to see the impact of your PR

Actions have consequences, but it’s really difficult to keep track of how much of a boost are you getting from pushing a patch on Steam, or announcing a new DLC, or just laying back and stirring up controversy in the twitterverse. IndieBI lets you correlate your actual sales and visibility numbers with your socials, your PR, your marketing spend, and whatever other pieces of honest publishing work you think are relevant.

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Knowledge and benchmarks

for a smarter industry

Less guesswork and cargo cult

IndieBI was born out of a personal crusade against the status quo where most everyone in the industry was just making decisions by gut feeling. You set your pricing at 19.99 because that’s what most other indies were doing. You held off on localizing your game into Chinese because of that one blogpost you read in 2011. You declined invites to bundles and third-party stores because you heard that key resellers will kill your profits. IndieBI strives to provide a growing set of general advice and best practices based firmly in data, and not in GDC afterparty gossip.

A common place to share experience

The entire knowledge base and community in IndieBI will remain free and open for everyone forever. The entire project is committed to reinvesting all of its fees to help grow the development and analyst teams, write new case studies, assist member studios in their own data research and experiments, and keep the entire service free and welcoming to upstart indies to give them the best shot at success.

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They are with us!

Boneloaf Raw Fury Innersloth Coatsink Vertigo Harmonix

Automatically collect, convert and unify sales reports from all major sources

Find insights and patterns to make smarter decisions and grow your studio’s profits

Collaborate and discuss strategies and anomalies with other world class members

IndieBI Timeline

We’re constantly evolving and growing new features.
Get involved and help shape the future of IndieBI.
  • indiebi logo icon
    November 2018
    • Steam, Playstation (SIEA, SIEE), Oculus, Humble Bundle, GOG, Xbox converters
    • Drag&drop upload
    • Product assignment
  • indiebi logo icon
    January 2019
    • PowerBI dashboards
    • Sony bulk files converter
  • indiebi logo icon
    March 2019
    • Nintendo Switch converter
    • Manual reports
  • indiebi logo icon
    May 2019
    • Google Analytics with automatic scraper
    • First public landing page
    • Download of the reports sent to IndieBI
  • indiebi logo icon
    June 2019
    • Oculus Quest added
    • Easy download of the PowerBI dashboards
  • indiebi logo icon
    July 2019
    • Sony Japan (SIEJ) converter
    • Microsoft Store/Xbox converter
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indiebi logo icon
November 2018
  • Steam, Playstation (SIEA, SIEE), Oculus, Humble Bundle, GOG, Xbox converters
  • Drag&drop upload
  • Product assignment
indiebi logo icon
January 2019
  • PowerBI dashboards
  • Sony bulk files converter
indiebi logo icon
March 2019
  • Nintendo Switch converter
  • Manual reports
indiebi logo icon
May 2019
  • Google Analytics with automatic scraper
  • First public landing page
  • Download of the reports sent to IndieBI
indiebi logo icon
June 2019
  • Oculus Quest added
  • Easy download of the PowerBI dashboards
indiebi logo icon
July 2019
  • Sony Japan (SIEJ) converter
  • Microsoft Store/Xbox converter
indiebi logo icon
August 2019
  • Automatic scrapers for Steam, SIEE, Oculus, Xbox
  • Diagnostic centre
  • Actions for the processing files
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September 2019
  • Sony America (SIEA) mail scraper
  • Sony Japan (SIEJ) scraper
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October 2019
  • Nintendo Switch converter
  • Improved flow of the Scraper App
  • User can download reports sent by the scrapers
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November 2019
  • The Scraper App available on Steam
  • Humble Bundle scraper
  • Nintendo Switch scraper
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June 2020
  • Brand new web app
  • Reports overwriting
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September 2020
  • Enhanced permission handling for scrapers
  • Detailed report statuses
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October 2020
  • Steam wishlists scraper
  • Always up to date scraping approach
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December 2020
  • Dashboard app
  • Epic Games Store scraper
  • Support for various product types (demo, DLC, soundtracks etc.)
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January 2021
  • Steam Views/Impressions scraper
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March 2021
  • Auto-assignment of games and products
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May 2021
  • Sony Partners Analytics scraper
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July 2021
  • Sales baseline and uplift on a country-level granularity
  • Baseline and uplift for wishlists and visibility on Steam
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September 2021
  • Multi org support for Microsoft and Oculus