IndieBI Research

Bring us the hard questions.

Our analysts and data scientists answer the commercial questions your team brings, from a PS Plus offer to next year's portfolio forecast, using your sales and data on 10,000+ comparable titles.

Let's talk See what you can ask

With IndieBI Pro, you get as many analyses as you need.

The problem

Some calls are too big to make from your own numbers alone.

Your sales show how your games did. A platform deal, a DLC price or next year's plan also needs to know how games like yours did, and someone with the time to work it out.

What we hear from studios and publishers

  • The board wants a forecast by Friday.
  • Game Pass is on the table: take the deal or not?
  • What should the DLC cost?
  • Our parent company wants the numbers behind the decision.
  • Sales dropped last month, and nobody can say why.

What we do

Decide with the whole market behind you

Pro puts a research team behind your biggest decisions. Analysts and data scientists work with data on 100K+ SKUs, and an IndieBI consultant turns every answer into a plan for your catalog.

  • Industry research, explained for your catalog.

    We publish research on the questions studios keep asking us: simshipping to console, regional pricing, subscription deals, wishlist conversion and discounting. An IndieBI consultant brings you the paper that fits your situation, and tells you what it means for your games and your plans.

  • Hard questions, answered for your games.

    When a general answer isn't enough, our analysts and data scientists run your games through our models. You get a report you can take to your board, or to the platform on the other side of the deal. Your numbers stay yours: we never show you another company's data, and we never show yours to anyone else.

  • Hundreds of analyses behind every answer.

    We delivered 200+ deep-dive analyses to clients in 2026 alone, so we know which data answers which question, and where the traps are. 15+ data scientists, analysts and industry experts work at IndieBI, so every question goes to the people best placed to answer it, and every answer pairs the numbers with a real understanding of the games business.

IndieBI data pool

The data behind every answer

  • 10K+ titles tracked
  • 100K+ SKUs (games and DLCs) tracked
  • $20B+ in real revenue tracked
  • 1 square = 10 titles
  • One publisher's catalog: 50 titles

Built from the stores' own sales reports. We never show you another company's numbers, and we never show yours.

What you can ask

Questions studios and publishers bring us

  • Deals

    Should we take this Game Pass, PS Plus or Humble Choice offer?

    Subscription deal review

  • Offers

    A store wants a deep discount in exchange for featuring. Is it worth it?

    Offer review

  • Pricing

    Should we change our base price?

    Base price review

  • Pricing

    How should we price our DLC line?

    Pricing strategy review

  • Pricing

    Did that price change pay off?

    Price change review

  • Forecasts

    How much will our catalog earn in the next 12 months?

    Portfolio forecast

  • Performance

    What caused last month's sales drop?

    Anomaly analysis

  • Refunds

    Why are players refunding our game, and where?

    Refund analysis

  • Bundles

    Which of our bundles are worth keeping?

    Bundle performance review

  • DLC

    Which add-ons carry the line, and which lag behind?

    DLC performance review

  • Porting

    How much could a port to another console earn us?

    Porting opportunity analysis

  • Your question

    …or any other commercial question you put in writing.

    Scoped with you before we start

Launching soon? Launch questions have their own list. See the launch list

IndieBI field notes

The industry's biggest questions. Already answered.

Field notes on the topics you care about, and deep dives on the questions you bring. An IndieBI consultant sends you the findings that matter for your catalog and explains what they mean for your plans.

How it works

From your question to a report you can use

  1. Ask

    Your step

    Send the question to your IndieBI consultant in Partner Hub, in writing. They'll help you sharpen it.

  2. Scope

    We agree in writing what the answer will cover before any work starts.

  3. Answer

    An analyst or data scientist does the work, the team reviews it, and your IndieBI consultant walks you through the report.

Proof

Answers studios took to their board

When Sony offered us a PS Plus deal, our parent company asked for validation. We used IndieBI's analysis alongside our own to make the case. Having a trusted partner backing you with data makes those conversations a lot easier.

Greg WilsonStudio/Operations Director, Red Hook Studios
200+deep-dive analyses delivered to clients in 2026
15+experts: data scientists, analysts and industry experts

Where it's included

In IndieBI Pro, as many analyses as you need

IndieBI Research comes with IndieBI Pro, next to the team that already runs your discounts and prices. Pro covers launch questions with your analyses too.

  • Managed service

    IndieBI Pro

    Your full commercial partner

    • As many analyses as you need from our menu
    • Industry research, explained for your catalog
    • An IndieBI consultant for advice and questions
    • Everything in Core
    See Pro

  • Managed service

    IndieBI Core

    Every sale planned. Every price up to date.

    Core covers the everyday store work and doesn't include analyses. Add Launch Support for a release.

    See Core

  • Not a client yet

    A release coming?

    Established studios can start with Launch Support: price, release window and forecast, answered before release day.

    See Launch Support

What's the question on your desk?

Tell us what you're deciding. In one call, we'll show you how we'd answer it and what the answer would rest on.

Let's talk See Pro