About us

IndieBI is made by game developers

Tom Kaczmarczyk

CEO @ IndieBI

Tom co-founded SUPERHOT and ran its business side for several years, while supporting multiple indies with funding and advice. His frustration with the lack of tools to track and manage SUPERHOT's commercial strategy was the first domino that led to IndieBI.
Callum Underwood

CSO @ IndieBI

Callum has been supporting developers and shipping games for over a decade. He is most well known for his work as founder and CEO of Robot Teddy (acquired by Thunderful), Raw Fury, Kowloon Nights and Oculus. He has worked on many notable titles including Among Us and Gang Beasts.

We started IndieBI to help us solve problems in our own work. As we quickly realized, many of our games industry peers are facing the same problems every single day. We're now working to fix them for everyone.

We're fixing video games business intelligence

We're working to provide you with world-class tools to track and optimize your sales and overall commercial success of your games.

And we're making sure it's fixed for everyone

Our industry has seen an unprecedented explosion of video game creativity and opportunity in the recent years. Digital distribution dominates, self-published games turn into break-out hits every other week, and brilliant new studios keep showing up in ever larger numbers.

The shape of what's necessary to run a business that supports this creativity has changed too. As the market becomes more democratized and more competitive, it's becoming more and more critical to have an excellent commercial strategy on top of shipping an excellent game.

We believe it's inevitable for all successful game companies to need excellent tools to manage that strategy in real-time across all of their sales platforms and marketing channels.

By building IndieBI we want to make sure that these tools are equitable and accessible to everyone: that we help maintain a level playing field and provide tools that are powerful enough for AAA rockstars, while studios under $250K in lifetime revenue use the same Data Platform tools for free.

Alongside the tools, IndieBI runs managed services: a commercial team that works with studios and publishers on their discounts, prices and launches.

There's always a real person behind your account

Software does the routine work. A real consultant owns the calls that matter, and answers for the outcome. And it matters who that person is. Most of our consultants spent years on world-class, well-known game titles before joining IndieBI, so the judgment behind your recommendations is hard-won, not generic. Underneath it all, senior engineers keep your data clean, current, and reliable.

50+people on board, in Poland, Canada, the US and the UK

We're growing quickly and opening new positions all the time.

See open roles

IndieBI is made with the games industry

IndieBI has tracked $20B+ in real revenue across 10,000+ titles, for 300+ publishers.

IndieBI is designed to help you run a smarter business, with total awareness of your sales, easy access to benchmarks, automatic advice, and best practices, no matter if you're running a one-person indie studio or the business intelligence department for an international AAA games publisher.

2018
A tool for data aggregation is born within our own studio, to manage our title's explosive success.
2021
This tool then becomes IndieBI, gathering seed funding from 15 games industry founders and companies.
2023
IndieBI starts offering a consultancy service to hand-picked, prestige studios and publishers.
2024
IndieBI exits closed beta and becomes publicly available as a SaaS solution for all developers and publishers.
2025
Total sales tracked in IndieBI exceed $20B across over 100,000 SKUs.
2026
Managed services reach 70+ studios and publishers.

IndieBI is funded by the games industry

Two investment rounds from dozens of games industry investors.

It's always been a platform built by game developers for game developers, backed by people who uniquely understand our challenges and want to build a tool to address them.

Strategic Advisor @ IndieBI

Alexis Garavaryan

CEO @ Kowloon Nights & Kepler Interactive

Alexis gives IndieBI strategic, developer-focused advice, and ensures we're able to target all sectors of the market.

He is founder and CEO of Kepler Interactive, a global game developer and publisher built on a unique co‑ownership model. He is also the founder and CEO of Kowloon Nights, an award-winning fund that redefined videogame financing, deploying over $100M to support independent developers under fair and sustainable terms. Prior to founding both companies, Alexis held senior roles at Tencent, Xbox and Ubisoft.