CEO @ IndieBI
Tom has been running the business side of SUPERHOT for the last several years, along with supporting multiple indies with funding and advice. Tom's frustration with the lack of tools to track and manage SUPERHOT's commercial strategy was the first domino in the chain to build IndieBI.
CSO @ IndieBI
Callum has been supporting developers and shipping games for over a decade. He is most well known for his work as founder and CEO of Robot Teddy (acquired by Thunderful), Raw Fury, Kowloon Nights and Oculus. He has worked on many notable titles including Among Us and Gang Beasts.
We started IndieBI to help us solve problems in our own work. As we quickly realized, many of our games industry peers are facing the same problems every single day. We're now working to fix them for everyone.
We're fixing video games business intelligence
We're working to provide you with world-class tools to track and optimize your sales and overall commercial success of your games.
IndieBI is designed to help you run a smarter business, with total awareness of your sales, easy access to benchmarks, automatic advice, and best practices — no matter if you're running a one-person indie studio or the business intelligence department for an international AAA games publisher.
And we're making sure it's fixed for everyone
Our industry has seen an unprecedented explosion of video game creativity and opportunity in the recent years. Digital distribution dominates, self-published games turn into break-out hits every other week, and brilliant new studios keep showing up in ever larger numbers.
The shape of what's necessary to run a business that supports this creativity has changed too. As the market becomes more democratized and more competitive, it's becoming more and more critical to have an excellent commercial strategy on top of shipping an excellent game.
We believe it's inevitable for all successful game companies to need excellent tools to manage that strategy in real-time across all of their sales platforms and marketing channels.
By building IndieBI we want to make sure that these tools are equitable and accessible to everyone — that we help maintain a leveled playing field and provide tools that are powerful enough for AAA rockstars, while amazing, creative upstarts get to use the exact same tools for free.